Photography Business 301: Marketing - Table of Contents

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In Photography Business 301, we want to help you build a lead generating machine. Learn our 4 pronged approach to lead generation that includes organic SEO, social media, directories, and networking. Increase your google rankings, master social media for photographers, and more in this workshop.

Chapter 1

• Grass Roots & Network Marketing
• The Empty Party
• Your First Brand Ambassadors
• Styled vs Test Shoots
• Joining Photography Groups & Associations
• Etiquette When Assisting, Second, or Lead Shooting
• The Listing/Classified Hustle

Chapter 2

• Making Instagram Simple
• Your Automated Pinterest Plan
• Facebook...Because You Must

Chapter 3

• What Is Content Marketing?
• The Monster: SEO
• Selecting Your Keywords
• Testing Your Keywords
• Grouping Main/Niche Goals
• Sample Keyword Strategy
• Your Content Roadmap
• How To Craft Resources
• How To Blog
• BONUS - Find Content Ideas with Answer the Public
• BONUS - Updated Blogging Guidance and Alternatives
• BONUS - 3 Ways to Create Content Without Writing Skills
• BONUS - Use Auto Linking to Speed Up Your Blogging on Wordpress
• BONUS - Anchor Links | How to Use Them and Why They Help

Chapter 4

• Under The Hood Of SEO (Reference)
• Backlink Building Basics
• Link Value Factors
• Measuring Link Value
• Knowing Nofollow
• Link Building Plan: Strategy
• Link Building Plan: Vendors
• Link Building Plan: Guest Writing
• Link Building Plan: Features
• Link Building Plan: Directories
• Link Building Plan: Comments

Chapter 5

• Creating Email Funnels

Chapter 6

• Q&A
• BONUS - How to Use Product Reviews to Benefit Your Business
• BONUS - Content Idea - Limiting Photo Locations