Photography Business 401: Sales and Closing - Table of Contents

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In Photography Business 401, you'll master sales and closing psychology.

Chapter 1

• Concrete vs. Flexible
• Time To Get In The Ring
• Your Worst Enemy
• What Is Sales?
• Simple Human Needs
• Basic "Buyer" Psychology
• Frame Control
• Setting Anchors
• Cognitive Dissonance

Chapter 2

• Your First Failure
• The Sales Process
• Your Second Failure
• Step 0: Building Rapport + Trust
• Step 1: Identify The Need/Want (WAVE Sales Method)
• Step 2+3: The Solution
• Step 4: Close, Make The Ask
• Step 5: Follow Up, Resolve Concerns
• Role Play > The Framework

Chapter 3

• Timing Is Everything
• Phone Objectives
• How Phone Sales Differ
• Body Language Still Matters
• The Sing Song Voice
• Desire, Scarcity + Urgency
• Scripts + Role Playing
• The Best Sales Person

Chapter 4

• Fine Tuning Sales Skills
• Eight Reasons You Don't Close
• Change Your Mindset/Frequency
• Dual Process
• It's Not About The Features
• Always Positive, Always Affirming
• The Second Money
• Chumming The Price Waters
• Forbidden Words

Chapter 5

• Objections + Q&A