Updated and New Business Content on Branding, SEO and More

As part of our ongoing education, we've added a new bonus/updated business guidance for premium members.

Building Brand Trust and Authority

A brand is more than just a logo or a name. It's the reputation that a company or product has built up over time. Brand authority is the degree to which consumers trust and respect a brand. In general, when your target audience sees you as an expert, they're more likely to trust you, buy from you, and continue doing business with you. In this article, we’ll review 6 ways to build brand authority. (Read More)

List of Free Directories All Wedding Photographers Should Join!

In addition to SEO benefits,  directories give photographers control over their overall online presence.  Think about it this way.  When a client searches your business name, you want the first 1-2 pages of search results to show profiles that you control so that you can present accurate information and your best work. To get you started, here are 12 directories to list in. (Read More)

Why Preferred Vendor and Venue Pages Are a Powerful Marketing tool 

When it comes to website content, there are two types of pages that we believe every wedding photography studio should have on their website: Preferred Vendors and Preferred Venues. In this article, we’ll explain why these can be your secret marketing weapons and teach you how to create them properly. (Read More)